This is the total athletics spending by school, per the EADA reports. While some schools may spend disproportionally more on football (like Mount, I would imagine), this is probably a better overall comparison. Some schools have much higher "not allocated" expenses compared to others, much of which probably goes towards football in one manner or another. For example, some schools may lump all travel into "not allocated", while others break it down by sport.
Ohio Northern - $5,278,248
Baldwin Wallace - $4,659,646
John Carroll - $3,956,466
Mount Union - $3,853,504
Marietta - $3,545,882
Muskingum - $3,284,053
Otterbein - $2,992,563
Capital - $2,792,461
Heidelberg - $2,138,483
Wilmington - $2,017,584
Two things that are somewhat surprising from the list - how much more ONU spends compared to anyone else, and how low Heidelberg is despite having success in most major sports.
Using mc1983's EADA report numbers (just one year's data), I played with the following extrapolation:
Column 1: School
Column 2: Athletics Spending
Column 3: Football Spending
Column 4: Football Spending as a % of Athletic Spending (
Sorted by this Value)
Column 5: Average Football Finish of the Last 5 (Non-Covid-19) Years
Column 6: Best Football Finish in the Last 5 (Non-COVID-19) Years
Column 7: Outcome Bettor, Worse, or Same Than Investment, Given Outcome? (Bang for the Buck?) ...
SubjectiveWilmington $2,017,584.00 $462,909.00 22.94% 8 7 Worse
Heidelberg $2,138,483.00 $482,851.00 22.58% 5 4 Worse
Mount Union $3,853,504.00 $724,917.00 18.81% 1 1 Same
Ohio Northern $5,278,248.00 $896,006.00 16.98% 6 4 Worse
John Carroll $3,956,466.00 $632,541.00 15.99% 2 2 Better
Capital $2,792,461.00 $394,647.00 14.13% 9 8 Same
Otterbein $2,992,563.00 $414,524.00 13.85% 9 8 Same
Muskingum $3,284,053.00 $417,432.00 12.71% 7 T5 Better
Baldwin-Wallace $4,659,646.00 $572,398.00 12.28% 3 T2 Better
Marietta $3,545,882.00 $383,204.00 10.81% 5 3 Better