It's a brand issue, kiko and Bob. D3 schools do not offer athletic scholarships. That's not a liability as far as the people who are affiliated with our institutions are concerned, it's a virtue. Our division offers a vision of college sports that's based upon a very different philosophy of what intercollegiate athletics (and the college experience in general) is all about than is seen in the scholarship divisions (including the NAIA). Why encourage misleading language that would cause readers to assume that the opposite is true?
D3 is underreported, little-understood, and doesn't get much respect as it is. Accepting erroneous journalism concerning the division as being no big deal really isn't helping our cause. D3 needs better publicity than what it's getting.
I guess I'm just saying that now that there is actually a form kids can sign in Division III, I honestly don't think there is any brand impact on a newspaper writing "letter of intent" vs "celebratory signing document." In reality, the average reader would never distinguish between the two -- he/she is simply learning that little Johnny has officially decided to go to [insert school].
Division III has plenty of brand battles to fight...I just don't really think this one is worth the time and attention.