Yes, I read the link with the 3 principals' background before posting my question. There are 3 people on the team. One is a track and field coach living in China. One is a basketball coach, and the third, Dave Morris, lists coaching experience, but does not say for which sport.
Given the apparent lack of soccer experience/connection my question was genuine: I would be interested to learn why you think they have the expertise to assess hundreds of men's soccer programs.