We have a test case. The OAC just signed with Flo. Their broadcasts have been proudly and publicly underwritten by an alumni group for a long time - it's been labeled and branded all over their stuff.
One would hope they'd be consulted on this kind of move. If they are like many other schools we've talked to, that may not have happened.
I doubt we'll get all the financial numbers from this, but they will exist. Marietta will know how this affects the relationship with certain alums pretty much right away.