No head-coaching experience, but a pretty long and varied c.v. in his coaching background. Plus, he's a native Buffalonian who still lives in WNY, which gives him a huge head start on establishing a recruiting presence; he has WNY media visibility as a Bills feature writer for the Buffalo News; and his background as a Naval Academy QB and graduate and as a former naval officer is the kind of thing that appeals to parents in terms of the whole looking-for-a-role-model-for-my-son thing.
First head-coaching gig or not, it looks like a home run for a school that, given its situation and the rushed timetable of its football program's inception, was probably expecting potluck in terms of applicants for the job.