Saw this on Twitter/X: https://my.omeda.com/portal/report/EmailPreviewDeploymentExternal.jsp?aW5Ccm93c2VyPXkmU3BsaXRJZD00NDE2OCZFbnZpcm9ubWVudElkPTEyNTY4
"The Q-Cast's Bob Quillman reports a 'very successful UAA MBB program' is seeing a 73% drop in total viewership in its first year on FloSports, with total minutes watched down 56% and viewership of its top five games falling by 70%. Quillman adds that a current top 25 men's basketball program is seeing viewership fall from 704 to 177 and women's basketball viewership fall from 437 to 90. (link, link, link); Willamette Director of Athletic Communications Chris Sabato adds via X: 'This is unsurprising and not unexpected. What's also unsurprising is the average view time probably increased 200x. Unfortunately this is a long play and we won't know the actual effects for several years.' (link)
"'In a statement to D3.ticker, FloSports notes: 'These figures are inconsistent with our data and any historical comparisons are not an apples-to-apples exercise. On average, viewership is multiples beyond what Mr. Quillman shared, with top games more than 10x those viewer numbers on the FloSports platform. Historically, FloCollege partners see a rise in viewership for live and on-demand events, with added lift from 'Game of the Week' broadcasts on social media, highlights, and broad editorial coverage across our channels. As with all our partners, we constantly review viewership data to identify areas for improvement, noting that these improvements come over time on the platform. FloCollege is a tireless advocate for Division III sports, evidenced by a multi-million dollar commitment to help the schools, teams and athletes in this space unlock their full potential. We are always exploring new ways to support our partners and look forward to engaging Mr. Quillman around our shared goal of growing the game at the Division III level.'" (link)
"The Q-Cast's Bob Quillman reports a 'very successful UAA MBB program' is seeing a 73% drop in total viewership in its first year on FloSports, with total minutes watched down 56% and viewership of its top five games falling by 70%. Quillman adds that a current top 25 men's basketball program is seeing viewership fall from 704 to 177 and women's basketball viewership fall from 437 to 90. (link, link, link); Willamette Director of Athletic Communications Chris Sabato adds via X: 'This is unsurprising and not unexpected. What's also unsurprising is the average view time probably increased 200x. Unfortunately this is a long play and we won't know the actual effects for several years.' (link)
"'In a statement to D3.ticker, FloSports notes: 'These figures are inconsistent with our data and any historical comparisons are not an apples-to-apples exercise. On average, viewership is multiples beyond what Mr. Quillman shared, with top games more than 10x those viewer numbers on the FloSports platform. Historically, FloCollege partners see a rise in viewership for live and on-demand events, with added lift from 'Game of the Week' broadcasts on social media, highlights, and broad editorial coverage across our channels. As with all our partners, we constantly review viewership data to identify areas for improvement, noting that these improvements come over time on the platform. FloCollege is a tireless advocate for Division III sports, evidenced by a multi-million dollar commitment to help the schools, teams and athletes in this space unlock their full potential. We are always exploring new ways to support our partners and look forward to engaging Mr. Quillman around our shared goal of growing the game at the Division III level.'" (link)