Quote*I say this AS a rank and file alumnus. My hundred bucks a year is not keeping the lights on
Fundraising pro here. The more rank-and-file alumni give, the more attractive the college is for larger donors as it shows that there is affinity and interest in the instiution.
Now, higher ed fundraising is shedding smaller donors, pertty much across the board, as charitable giving becomes more targeted and cause oriented. But stewarding the rank-and-file donor gifts is what gets you the larger gifts down the road, and makes the college more attractive for estate plans.