Quote from: Kuiper on March 13, 2026, 06:15:18 PMInterview with UAA commissioner Sarah Otey and there's some talk about the decision to go with FloSports
So many things to discuss, but maybe the first thing that comes to mind, I cannot believe they hired a consulting firm and paid them for over a year. I say that rhetorically because of course I can believe it.
No way they spent less than $30K x 8 to hire LEONA.
I do like that the interviewer asked very clearly for the tangible benefits, outcomes...
She references social media reach increasing 200%, but also admits that they hired a social media manager. The UAA did not do much on social media before this season. They would not even post the preseason polls, for example.