Quote from: ADL70 on April 16, 2025, 06:07:17 PMThe law of triviality is C. Northcote Parkinson's 1957 argument that people within an organization commonly give disproportionate weight to trivial issues.[1] Parkinson provides the example of a fictional committee whose job was to approve the plans for a nuclear power plant spending the majority of its time on discussions about relatively minor but easy-to-grasp issues, such as what materials to use for the staff bicycle shed, while neglecting the proposed design of the plant itself, which is far more important and a far more difficult and complex task.
Definitely wouldn't consider a logo and branding to be trivial (but I also work in marketing). It's important to keep graphic design standards looking up to date and modern. I think they did a nice job with the update, and I'm sure the University has spent money on more truly "trivial" things in the past. If these types of branding updates weren't important you wouldn't see companies like Walmart spending $1 million dollars on a brand system refresh.
I am a little concerned about the RAIDERS wordmark update, feels like bad vibes to change the logo that's been on 13 championship football helmets, but admittedly at least now that logo is less of a direct rip off of the NY Giants logo.