Hi everyone,

I'm an alum of D3 school in Iowa and have always struggled to find apparel from the bookstore that I actually want to wear. I have been following the journey of Homefield Apparel (https://www.homefieldapparel.com/) from their early days and find that they provide fans and alums with much better options than just cookie-cutter logos on t shirts. I currently run an apparel brand in a completely different space but am intrigued by the idea that D3 fans often have some pretty pitiful options for representing their school through apparel. When I walk into the bookstore of my alma mater when I'm back for homecoming I am always unimpressed with the selection and it remains that way year over year.

I'm curious if you all feel similar about the apparel options offered by the schools that you support? If your school offered gear that had a similar style to Homefield Apparel, would you see that as an upgrade and me more willing buy? Or, could you care less?

Open to any and all feedback!