Flo Sports

[Ryan Scott (Hoops Fan)]

I suspect these are attempts to judge the audience for such a thing to gauge what kind of money might be made.  Whether they go with Flo or go it alone, most conferences are looking for ways to monetize the broadcasts and this is a decent test of who's willing to pay.

[Pat Coleman]

Only kind of -- it's a test of who's willing to pay for the most impactful content at the end of the season. I'm not sure it's a great analogue for who's willing to pay for way more content.

[scottiedoug]

Maryville was in a tournament at Emory which was a Flo event, so I could not watch any games without buying way more access than I wanted. I am sure Emory can afford not to be part of this.

[y_jack_lok]

Maryville was in a tournament at Emory which was a Flo event, so I could not watch any games without buying way more access than I wanted. I am sure Emory can afford not to be part of this.

Except Emory is in the UAA and the UAA has already signed on with Flo.

[Ron Boerger]

Maryville was in a tournament at Emory which was a Flo event, so I could not watch any games without buying way more access than I wanted. I am sure Emory can afford not to be part of this.

Except Emory is in the UAA and the UAA has already signed on with Flo.

That's what scottiedoug was saying - like basically all the UAA schools, Emory doesn't need the pittance this brings in ("can afford not to be part of this"), what with their $11 BILLION endowment.

[y_jack_lok]

^^^ Got it. I must say I was mystified when the UAA announced it had signed on with Flo.

[WUPHF]

Every UAA school had layoffs in 2025.  I am not surprised that they signed with Flo, though officially, they said that the funding was secondary.