Flo Sports

[Kuiper]

It must be huge on Instagram, because it's pretty quiet on X, including the whole conference championship weekend. There's still a really large audience for sports on X.

In terms of actually posting about the conference championships as they happen, I think that depends upon whether Flo has those broadcast rights or whether the conference retained them. They have definitely been pumping the conference tournaments for Flo Schools in DI for the Colonial Athletic Association the last few days on their FloCollege|Basketball account (@FloCollegeHoops). 

For soccer, they tend to post highlights after the fact.  In the Landmark, Flo posted some highlights like this one.  And the UAA doesn't have conference tournaments in soccer, but they did repost a post from UAA for Wash U. winning the title.  I don't know how much reach @FloFC has, but if someone was following @FloFC because their kid plays in DII in the Lone Star Conference, then I guess they saw the repost about Wash U. and that technically broadened the conference's reach.

[Patrick Coleman]

It must be huge on Instagram, because it's pretty quiet on X, including the whole conference championship weekend. There's still a really large audience for sports on X.

In terms of actually posting about the conference championships as they happen, I think that depends upon whether Flo has those broadcast rights or whether the conference retained them. They have definitely been pumping the conference tournaments for Flo Schools in DI for the Colonial Athletic Association the last few days on their FloCollege|Basketball account (@FloCollegeHoops).

Yep. Their D-III conferences, though? I didn't really see anything about that. I couldn't care less what they do to cover D-I.