Flo Sports

[WUPHF]

291 people watching NYU vs. Carnegie Mellon. Just 291.

[WUPHF]

356 viewers as NYU draws close to a history-making 82-game streak.  Hard to believe the problems on Friday had anything to do with NYU. 

[WUPHF]

Just thinking about the NYU numbers again. 

Probably the biggest game of the year, involving one of the world's largest universities (currently 50-60K students) and all the local and national coverage, a crazy streak that may never be broken again...

In addition to YouTube, the game was also live streamed on X and FloSports, so maybe 300 sustained viewers and maybe 600-1,000 overall on the high side.

For a tech company with a lot of Vice Presidents and 300-400 employees, it is hard to imagine that Flo is profitable.  Harder still to imagine they ever become profitable.

[Gregory Sager]

For a tech company with a lot of Vice Presidents and 300-400 employees, it is hard to imagine that Flo is profitable.  Harder still to imagine they ever become profitable.

... and even harder for me to care that they can't become profitable, because I really don't like what they are doing to D3 sports.

[CNU85]

Not that my lowly opinion accounts for anything, but I've already informed the CNU AD that if they go FLo, I'm not buying it!

[WUPHF]

... and even harder for me to care that they can't become profitable, because I really don't like what they are doing to D3 sports.

Understood.  I do not care either, but I mention it because I am not convinced that Flo Sports lives out the five year contracts they signed last summer.

[WUPHF]

From Bob Quillman... those numbers are better than I thought, still pretty terrible.


Bob Quillman
@BQuillmanQcast
Here are real @flosports
 viewership numbers from a very successful UAA MBB program.

This season vs last:

* Total viewership: ⬇️ 73%

* Top 5 games viewership: ⬇️ 70%

I continue to think limiting exposure to our programs and schools is a huge mistake...and certainly not worth the $30,000 revenue from Flo.

#d3hoops

[Ryan Scott (Hoops Fan)]

Just got the press release that the ASC is headed to Flo next year.

[Ron Boerger]

And here's the online version:  https://www.flosports.tv/2026/02/10/flosports-and-ncaa-division-iii-american-southwest-conference-asc-announce-exclusive-media-rights-partnership/

[Ralph Turner]

And here's the online version:  https://www.flosports.tv/2026/02/10/flosports-and-ncaa-division-iii-american-southwest-conference-asc-announce-exclusive-media-rights-partnership/

... and National Championships in women's hoops (HPU 2008) and men's T&F in 2008 & 2012 (McM).

[y_jack_lok]

Saw this on Twitter/X: https://my.omeda.com/portal/report/EmailPreviewDeploymentExternal.jsp?aW5Ccm93c2VyPXkmU3BsaXRJZD00NDE2OCZFbnZpcm9ubWVudElkPTEyNTY4

"The Q-Cast's Bob Quillman reports a 'very successful UAA MBB program' is seeing a 73% drop in total viewership in its first year on FloSports, with total minutes watched down 56% and viewership of its top five games falling by 70%. Quillman adds that a current top 25 men's basketball program is seeing viewership fall from 704 to 177 and women's basketball viewership fall from 437 to 90. (link, link, link); Willamette Director of Athletic Communications Chris Sabato adds via X: 'This is unsurprising and not unexpected. What's also unsurprising is the average view time probably increased 200x. Unfortunately this is a long play and we won't know the actual effects for several years.' (link)

"'In a statement to D3.ticker, FloSports notes: 'These figures are inconsistent with our data and any historical comparisons are not an apples-to-apples exercise. On average, viewership is multiples beyond what Mr. Quillman shared, with top games more than 10x those viewer numbers on the FloSports platform. Historically, FloCollege partners see a rise in viewership for live and on-demand events, with added lift from 'Game of the Week' broadcasts on social media, highlights, and broad editorial coverage across our channels. As with all our partners, we constantly review viewership data to identify areas for improvement, noting that these improvements come over time on the platform. FloCollege is a tireless advocate for Division III sports, evidenced by a multi-million dollar commitment to help the schools, teams and athletes in this space unlock their full potential. We are always exploring new ways to support our partners and look forward to engaging Mr. Quillman around our shared goal of growing the game at the Division III level.'" (link)

[ziggy]

There is zero chance average view time went up 200x. 200%? Maybe, but I doubt average view duration went up that much, but it absolutely could not have been 200x.

[WUPHF]

There is zero chance average view time went up 200x. 200%? Maybe, but I doubt average view duration went up that much, but it absolutely could not have been 200x.

Maybe I'll try to work out how many viewers casual viewers had to be culled from the broadcast in order for a 200x increase, but I am not sure I care enough to do so.

The record-setting NYU broadcast that was averaging 300-400 viewers throughout much of the game ended up with 2,000 or so actual views.  Did that broadcast experience a 200x decrease in average view duration?

I must have watched 10-15 minutes of the game, but the analytics would have registered my average view duration as 1-2 minutes.

More interesting is the statement from Flo Sports that they have grown the viewership.  In some cases by 10x for the so-called Games of the Week.  That is just not possible.

[Patrick Coleman]

Those games of the week are apples and oranges with their Division III basketball games.

During the football season, those Games of the Week were on YouTube, for free. Also apples to Bob Quillman's oranges.

[WUPHF]

During the football season, those Games of the Week were on YouTube, for free.

Tank the Susquehanna viewership to a few hundred and then brag about getting 4,000 views on the free YouTube live stream when Johns Hopkins comes to town.  I would love to see the analytics on that stream.